Dynamic EDGE LED
Delivering the best TV viewing experience with deepest black and flawless white.
Sony's 'Dynamic Edge LED TV' uses state-of-the-art technology to bring you a pitch-black night scene by illuminating bright scenes that pop with vibrant color. Rather than illuminating the entire screen, contrast is boosted in the right spot for a more realistic picture.
X-Reality™
With Sony's exclusive X-Reality Engine, everything you watch & from HD movies to web videos - is analysed and selectively processed to give clean, clear, and lifelike pictures. Intelligent Image Enhancer divides the signal into four characteristics - texture, outline, contrast and colour - and optimises each one individually for more vivid and distinct pictures.
FullHD3D
Bring the cinematic feel of Full High Definition 3D effects right in your living room. Sony brings you the Full HD 3D which is now even smoother, clearer and more believable. Whether you are watching Blu-ray Disc™ movies, TV shows or games - the astounding picture quality is far better than anything you have seen at home before.
Motionflow™ XR 400
Experience smoother, sharper and clearer TV images, whatever you're watching.
Motionflow™ XR400 combines BRAVIA's native 200/240Hz panel with new image interpolation, LED backlight blinking and IB Reduction to achieve dramatically smother, sharper, clearer and more natural images. You'll enjoy smooth on-screen look with fast-moving sports, movies, animation and more. There's a choice of 'Smooth', 'Standard', 'Clear', 'Clear Plus' and 'Impulse' modes that control backlight blinking to suit the program and your viewing tastes.